A-TESTex / Analitika'2007
On April 10 - 13, 2007 Sokolniki Culture & Exhibition Centre in Moscow will host the 5th Jubilee specialized exhibition of analytical equipment, control and measuring devices, laboratory furniture and chemical agents A-TESTex (Analytica). Four previous years the exhibition was held under the name AnalyticaExpo.
We are living in the world of trademarks which surround us everywhere. Using specific brand is a means of positioning. Now it is hard to imagine that there was a time when we knew neither the word "brand" nor its meaning.
In actual marketing glossary rebrandingis changing of name, logotype and visual design of a brand without change to positioning.
Each rebranding sets specific aims. It is motivated mostly by high competition within formed and structured market of any kind of services.
Sometimes rebranding is considered as a mere change of visual imagery and advertising campaign.
Experts say that rebranding means quality alterations in a company in order to influence customer attitude or repositioning for another target audience.
Scientific vocabulary says that rebranding is a change of corporate style. There are two main types of rebranding - change corporative style with possible substitution of name, and second, more radical type - complete re-launching of a trademark.
Anyway this term comprises renewal of brand values (its content). It is a new image philosophy.
As a matter of fact, naming is a second important task after making a product. This is the mission of a specific branch of branding, known as naming.
Brand name reflects individual peculiarities of a product or company, owner's philosophy and marketing policy.
Euphony, expressiveness and brevity.
Comprehensibility for the target audience.
Positive associations, no negative ideas.
It is an advantage if the name is related to a certain commodity group in sense or sounding, setting and defining the further brand life cycle. As the best variant it should get the main advantages of the product over to customers. And finally it must be able to protect a product with regard to patent law.
Brand name or how some marketing experts say - mark naming, plays an important part in making positive customer image of brand being its most significant identification. It refers directly to customer's consciousness, appeals on a point of its vital values.
Therefore up-to-date branding approach means that a good mark naming should be catchy, flexible and distinguished. Rebranding for us, MVK team, is an activator of business development and meeting new, more ambitious targets. Necessity of promotion is a wrong belief of a great many of experts. Any marketing manual says that quality is the main component of success. However only few of them understand the core of the subject and it is them who become leaders.
The leading position of our company at the national exhibition market is based on three essential principles:
- Unprecedented leadership in selling of commercial area in Moscow and Russian regions;
- Widest range of top quality exhibitor service;
- USP promotion (Unique Selling Proposition), which is an integral part of every MVK's event. Its high competitiveness is determined by the fact that MVK is not concerned with selling floorspace from exhibition to exhibition, but provides each participant with a technology of promotion of product/service by means of participation in an exhibition and related events throughout the year at various stages of advertising campaign.
- As such, each MVK brand is a reflection of uniqueness.
One of the basic MVK requirements to its brands is their compulsory registration, patenting, in order to enable potential participants distinguish and choose MVK projects in actual tough competition of the exhibition industry.
This is the one and only target.
That is why today International specialized exhibition of analytical equipment, control and measuring devices, laboratory furniture and chemical agents, an exhibition with a four-year's experience, exhibition organized by MVK, Roskhimreaktiv Association of Manufacturers and Suppliers of Chemical Products and Laboratory Equipment, ANALYTICA Association of Analytical Centres, Scientific Council on Analytical Chemistry of the Russian Academy of Sciences and Russian Union of Chemists - is called A-TESTex.
ANALITIKA
Measuring devices and equipment:
instruments for determining the composition of substances and materials (portable, laboratory and industrial);
scales and weighing dosers;
chemical sensors
instruments for monitoring the quality of oil products;
instruments for determining viscosity;
instruments and equipment for chromatography;
thermometers;
instruments and equipment for determining the structure of substances and materials;
instruments and equipment for environmental parameters' measuring;
instruments for electrochemical analysis;
instruments and equipment for spectrometry (X-ray, NMR, optical, etc.);
instruments for nuclear physics research;
portable and stationary analyzers of toxic and explosive substances and drugs;
flow meters, level gauges;
instruments for determining the density of materials and liquids;
instruments for melting points determining;
instruments for materials humidity control;
instruments and equipment for testing of liquid and gas permeability of materials;
pressure gauges.
Nanotechnologies:
nanoanalytics;
nanomaterials;
nanoinstruments;
nanosystems;
micro fluidics, chip laboratories, component parts.
Auxiliary laboratory equipment:
thermostat equipment;
equipment for controlled working environment creating;
gas equipment and generators of pure gases;
equipment for liquid dosing and transfer;
equipment for sampling and preparation of tests for analysis;
vacuum equipment (vacuum pumps, fittings, flanges, gates, vacuum gauges and helium leak detectors);
laboratory equipment for water purification;
drying equipment;
laboratory furniture;
exhaust hoods and laminar boxings;
laboratory supplies.
Reagents and materials:
chemical reagents;
highly purified chemical substances;
indicators, standard models, custom-made reagents;
gases and gas mixtures;
filters and solvents;
test systems.
Analytical laboratory supporting means:
Design and construction of laboratory premises, clean area and isolation wards;
Climate control, air conditioning;
Special clothes for laboratory staff;
Individual protection facilities;
Education and training of analytical laboratory staff.
Laboratory research automation means:
Robot-aided laboratory equipment;
Software for all laboratory analyses;
Laboratory information systems.
Full outfitting of laboratories:
mobile and field laboratories for chemical and analytical monitoring.
new ecological monitoring technology;
new analytical control technologies and procedures;
standardization, certification, and technical regulations;
accreditation of test laboratories;
measuring equipment testing (calibrating) services and attestation of testing equipment;
analytical laboratory services;
information services for laboratories.
BIOANALYTICA
Electrophoresis:
Capillary electrophoresis;
Isotachophoresis.
Biotechnological devices:
Sequence analyzer;
PCR;
Amino-acid analyzer.
Biosensors:
Biosensorics
Biochips.
Biochemicals:
Enzymes
Laboratory equipment for biotechnology and biological sciences:
Laboratory instruments and equipment for biotechnology;
Robots;
Laboratory automation for biotechnology.
Medicine testing:
High capacity testing;
CCD robotized detectors.
Proteomics:
2-В gel electrophoresis.
Sterile equipment:
Air compressing equipment;
Space purification programs;
Space purity test;
Sterile work table;
High-scale security laboratory equipment;
Sewage treatment.
Information and services for biotechnology:
Special information, data bases for biotechnology;
Advanced training and refresher programs for biotechnology.
Biotechnologies in environment protection. Moscow, May 31, 2006
For participation please contact:
OLGA A. EPIPHANOVA
Deputy Director of Exhibition and Conference Department
Tel./fax: +7 (495) 995-05-95 (ext. 230), 105-35-60
Fax: +7 (495) 105-34-89
E-mail: oae@mvk.ru
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